Practical Case Studies, Research and Training for Marketers

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MEC200: Design Your Offer - live online, interactive course

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How to improve the conversion rate of a landing page for a local service business

How to improve the conversion rate of a landing page for a local service business

September 17, 2025 — A structured method backed by real examples.

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Cross-cultural Marketing & Management: Walk the market (podcast episode #151)

Cross-cultural Marketing & Management: Walk the market (podcast episode #151)

September 9, 2025 — Katherine Melchior Ray, lecturer, UC Berkeley, discussed human-centered marketing, global branding, and cultural adaptation.

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How to determine what advertising and marketing messages to test next

How to determine what advertising and marketing messages to test next

September 4, 2025 — Step-by-step approach supported by real-world case studies.

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